After spending a few years designing her own meaningful digital prints to suit her minimalist taste and freelance designing for some events, Selma decided to launch Studio INSAN. Selma is the founder & designer of Studio INSAN’s minimalist digital prints (soon to be paper prints too!).

Physically we are located near Melbourne, Australia, but our hearts are in Bosnia & Herzegovina. For those of you who share this nostalgia with us, you will see it sprinkled throughout our collections. Despite the nearly 6 years experience in customer service and a (nearly complete) Bachelor’s degree in Business, Selma is here to do just one thing – be an INSAN (be a human).

In a time where we are out of touch with ourselves, lost in the loud noise of this world, spending our lives running after things – we forget to be an INSAN – a human. We forget to bring meaning and happiness to our own lives, lives of our loved ones and share this warmth with the community around us.

In such moments, we needed to be reminded of the simple things that make us happy, that make us an INSAN. And that is why Studio INSAN exists! With that little monologue over, we hope you find pieces that relate to your own journey as an INSAN, a traveller in this world.

Yours truly,
Studio INSAN